DoorDash is now letting restaurants deliver food themselves

Updated: Jan 5

On Wednesday DoorDash announced the launch of a new product called Self-Delivery. That will allow restaurants that prefer using their own employees for delivery to use their platform to reach more customer

This new option will give restaurants who aren't already signed up for the DoorDash platform to increase their visibility in their area. While still allowing them to be in control of their end-to-end customers experience. It will also allow restaurants to create new job opportunities for their existing staff.

Restaurants that sign up under the new option can set a delivery zone and price their own delivery fees. These restaurants will also be listed just like any other place on DoorDash. However, customers won't be able to track their drivers progress, the platform will note if a place uses its own fleet on its past, so customers are aware.

Both Grubhub and Uber Eats already allow restaurants to deliver their own food.



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