Updated: Jan 25
This new change will let drivers increase fares in 10 percent increments, up to five times what Uber sets the base price of the ride. Which in away creates a bidding system where drivers with lower prices get the first customers, and when the demand increases drivers who set higher prices will be matched riders.
Right now Uber is testing this feature for drivers who are going from airports in Santa Barbara, Palm Springs, and Sacramento. Uber wants to see how it works in smaller cities in California before it decides make it statewide and make it available for larger markets.